SKU'd Thoughts 40: What lessons can brands learn from Nike's discontinued partnership with Amazon? | by Kofi Ampadu | SKU'd Thoughts | Medium
![Amazon.com | Nike Men's Shoes Air Max 95 Logos Pack White Neon DH8256-100 (Numeric_8) | Fitness & Cross-Training Amazon.com | Nike Men's Shoes Air Max 95 Logos Pack White Neon DH8256-100 (Numeric_8) | Fitness & Cross-Training](https://m.media-amazon.com/images/I/51+mK1Q-LwL._AC_UY1000_.jpg)
Amazon.com | Nike Men's Shoes Air Max 95 Logos Pack White Neon DH8256-100 (Numeric_8) | Fitness & Cross-Training
![Amazon dark blue logo, , dark blue neon lights, creative, dark blue abstract background, Amazon logo, brands, Amazon HD wallpaper | Pxfuel Amazon dark blue logo, , dark blue neon lights, creative, dark blue abstract background, Amazon logo, brands, Amazon HD wallpaper | Pxfuel](https://e0.pxfuel.com/wallpapers/281/182/desktop-wallpaper-amazon-dark-blue-logo-dark-blue-neon-lights-creative-dark-blue-abstract-background-amazon-logo-brands-amazon.jpg)
Amazon dark blue logo, , dark blue neon lights, creative, dark blue abstract background, Amazon logo, brands, Amazon HD wallpaper | Pxfuel
![Amazon.com | Nike Womens Air Max 97 OG DQ9131 400 Atlantic Blue Voltage Yellow - Size 11W | Road Running Amazon.com | Nike Womens Air Max 97 OG DQ9131 400 Atlantic Blue Voltage Yellow - Size 11W | Road Running](https://m.media-amazon.com/images/I/51-hvvVrTTL._AC_UY1000_.jpg)
Amazon.com | Nike Womens Air Max 97 OG DQ9131 400 Atlantic Blue Voltage Yellow - Size 11W | Road Running
![Amazon.com | Nike Men's Kyrie 6 90s Basketball Shoes BQ4630-101 White/Blue Fury-Opti Yellow (Numeric_10) | Basketball Amazon.com | Nike Men's Kyrie 6 90s Basketball Shoes BQ4630-101 White/Blue Fury-Opti Yellow (Numeric_10) | Basketball](https://m.media-amazon.com/images/I/61nziToRmBL._AC_UY1000_.jpg)
Amazon.com | Nike Men's Kyrie 6 90s Basketball Shoes BQ4630-101 White/Blue Fury-Opti Yellow (Numeric_10) | Basketball
![Amazon Wholesale No Moq Led Neon Sign Custom Fashion Nike Neon Sign Man Cave Neon Sign - Buy Man Cave Neon Sign,Nike Neon Sign,Led Neon Sign Custom Product on Alibaba.com Amazon Wholesale No Moq Led Neon Sign Custom Fashion Nike Neon Sign Man Cave Neon Sign - Buy Man Cave Neon Sign,Nike Neon Sign,Led Neon Sign Custom Product on Alibaba.com](http://sc04.alicdn.com/kf/H44a9fdcc79dc42dfbcd39ca55456d9a9m.jpg)
Amazon Wholesale No Moq Led Neon Sign Custom Fashion Nike Neon Sign Man Cave Neon Sign - Buy Man Cave Neon Sign,Nike Neon Sign,Led Neon Sign Custom Product on Alibaba.com
![Amazon.com | Nike NDSTRKT Air Max 95 Mens Running Trainers CZ3591 Sneakers Shoes (UK 4.5 US 5 EU 37.5, Black neon Yellow Grey 002) | Road Running Amazon.com | Nike NDSTRKT Air Max 95 Mens Running Trainers CZ3591 Sneakers Shoes (UK 4.5 US 5 EU 37.5, Black neon Yellow Grey 002) | Road Running](https://m.media-amazon.com/images/I/71HQYd0duIS._AC_UY1000_.jpg)
Amazon.com | Nike NDSTRKT Air Max 95 Mens Running Trainers CZ3591 Sneakers Shoes (UK 4.5 US 5 EU 37.5, Black neon Yellow Grey 002) | Road Running
![Amazon.com | Nike Zoom Air Fire Womens Running Trainers CW3876 Sneakers Shoes (UK 6.5 US 9 EU 40.5, White Metallic Silver 102) | Road Running Amazon.com | Nike Zoom Air Fire Womens Running Trainers CW3876 Sneakers Shoes (UK 6.5 US 9 EU 40.5, White Metallic Silver 102) | Road Running](https://m.media-amazon.com/images/I/51mmgPDsC7L._AC_UY1000_.jpg)
Amazon.com | Nike Zoom Air Fire Womens Running Trainers CW3876 Sneakers Shoes (UK 6.5 US 9 EU 40.5, White Metallic Silver 102) | Road Running
![Amazon.com: Nike Kids Boy's Therma Legacy AOP Hoodie (Little Kids) Black 4 Little Kids: Clothing, Shoes & Jewelry Amazon.com: Nike Kids Boy's Therma Legacy AOP Hoodie (Little Kids) Black 4 Little Kids: Clothing, Shoes & Jewelry](https://m.media-amazon.com/images/I/614Y8RQc+xL._AC_UY1000_.jpg)
Amazon.com: Nike Kids Boy's Therma Legacy AOP Hoodie (Little Kids) Black 4 Little Kids: Clothing, Shoes & Jewelry
![Amazon.com | Nike Women's Air Max Ap Shoes, White Neptune Green Pure Platinum Black, 7.5 US | Road Running Amazon.com | Nike Women's Air Max Ap Shoes, White Neptune Green Pure Platinum Black, 7.5 US | Road Running](https://m.media-amazon.com/images/I/51aHvRThASL._AC_UY1000_.jpg)